![]() ![]() That said, he does occasionally get a visitor. That's OK, because a big part of Farley's job is to bring history out into the world, to find stories and actionable research hidden in drawers and old binders. With efforts like the State Farm Youth Advisory Board, we bring young people into the national conversation about education reform."It's making insurance interesting for people and getting them to fall in love with who we are as a company." We have a strong focus on youth leadership. We’re committed to helping implement newly reauthorized federal education legislation, to helping sustain the momentum behind the Common Core Standards effort to assure that every state holds students accountable for competitive standards of learning. The goal is to help increase the high school graduation rate to 90 percent by 2020. What’s next for State Farm and its continued focus on education? The dropout crisis has a direct connection to future earnings, to jobs created, to future home and car sales and to government budgets, including tax revenue. Many other countries are doing a far better job of educating and training their young people. In the plainest possible language, it’s about this country having a workforce of individuals who have or who can acquire the knowledge and skills necessary to support our standard of living. You’re often quoted saying that education is an economic and workforce issue. ![]() ![]() They can be used for college or technical or vocational school tuition. We’re also providing some scholarships for students not traditionally eligible for many scholarship programs. That’s why part of our campaign involves State Farm employees and agents as mentors to young people. So many kids who need help don’t have help. LeBron is involved in the 26 Seconds online community, trying to get kids to buy in, encouraging them and motivating them to join the graduation conversation. So are Alma and Colin Powell with America’s Promise Alliance. How is the campaign being promoted? Are there any big partners you are working with to help create awareness about 26 Seconds? And, frankly, our society sends a lot of conflicting messages about values and the importance of schools. Parents who don’t speak English have a hard time getting involved in their kids’ education. But there’s a multitude of problems involving the economy and our overall society-kids with grown-up responsibilities, frequent moves, homelessness. They don’t understand how a high school dropout is eight times more likely to be incarcerated than a high school grad, and three times more likely to be unemployed than a college grad. Kids most at risk of dropping out don’t have a lock on how important education is to their future. What do you view as the biggest challenge in encouraging kids to stay in school? The program’s tagline, “BMOR,” underscores this call to action. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents-encouraging them and their peers to make graduation a priority so they become more than a statistic. The campaign, titled “26 Seconds,” will use interests, like music, sports and video, to engage those who can most directly affect change – young people themselves. Tell us about the campaign.Įd Rust: Every 26 seconds in America, a student drops out of high school. Brandon Gutman: You launched 26 Seconds on March 21. ![]()
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